Meet the women behind the crochet
By Meloa.
This post was prepared, in addition to our customers, it was prepared to raise awareness of the importance of supporting a handmade and timeless product.
These days we have very easy access to material goods. Because of this facility, we forget what is behind the final product, how it was formed until it reached us, who was part of the construction of that product, the material used, the people who worked on it, etc.
Crochet, like all other craft products, deserves a place on the podium, deserves to be valued and treated with its due value. A handcrafted product carries with it a story, the of the person who made it, the energy of the person who shaped it, the feeling, it's part of an action and reaction. Buying something handmade goes beyond our purchasing power, in addition to swiping a credit card, it is encouraging to continue a tradition passed down through generations, encouraging a small business, encouraging art, supporting the Brazilian culture that lives in handicrafts. Every craft carries a story.
This post was made to tell about Dona Ovarina and her family, this story in itself is already self explanatory about why we should support crafts!
Dona Ovarina, born in Minas Gerais, has 10 children and has been crocheting since 1960. Dona Ovarina became a widow and it was thanks to crochet that she got the income to raise her children.
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About the brand.
Meloa was founded in November 2021, by Giovanna Bugiatto. In addition to the creator of the brand, Meloa wouldn't exist if it weren't for all the women on this team.
At Meloa, we believe in the depth that the art of fashion brings, it goes far beyond rampant consumption, for us, fashion is ancestry, identity, sustainable politics and self-esteem! We combine our fashion and ecologically sustainable vision with the century-old tradition of crochet in Brazil.
Meloa is future-oriented, we seek to make a sustainable production. We do not use any kind of animal raw material and we also carefully select the cotton of our yarn, which is harvested in the countryside of Minas Gerais on a family farm. Our yarns are at least 85% cotton, many productions are made with leftover yarn that has been twisted and because it is reused, we do not mark 100% cotton.
Even the yarn cone is used again, when a yarn roll reaches the end, we save the roll for the next yarn production. The remaining yarn that can no longer be used to make the pieces is used for pillow stuffing and is also donated for the same purpose. We believe in sustainable and timeless fashion.
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